As the world continues to digitalize, with each passing day, countless businesses are added to the digital arena. Every brand has a unique logo and about us section, but what really makes it stand out?
Here, using an e-signature can be especially important. Online signatures aren’t just a modern alternative to how you sign documents; they affect how people look at your brand. It is a tool to get the attention of your leads and turn them into permanent and loyal clients.
The online signatures unleash your brand’s true personality, which has gotten blurred in the buzzing world of overly packed online brands. Along with getting your due recognition, it leaves a lasting impression on your audience.
The Importance of Having an Online Signature
Having an online signature is becoming essential for every business, regardless of their niche. Are you really looking to elevate your brand? Well, an e-signature from an authentic digital signature creator platform can be just what you’re looking for.
To have an online signature benefits in several ways. Most importantly, your clients will be able to get your brand’s details through it. It will also build a bridge of transparency and connectivity with your buyers. An e-signature will assist your brand in enhancing its credibility while supporting the entire brand personality.
What is an e-signature?
An electronic signature is a modern-day digital handwritten signature, making it an easier way to sign business documents. With an e-signature, you don’t have to “go” anywhere to sign. You are free to use your brand’s e-signature here and save yourself plenty of time.
These types of signatures are also becoming a lot more popular because businesses are looking for more ways to offer convenience. And what’s more convenient than not having to physically sign any documents?
6 Tips to Enhance Your Brand’s Personality with an Online Signature
- Make it Simple
Your signature must be the first thing that your client looks at. It should be unique and catchy, but there’s no need to add too many colors, shapes, or designs to it. Excessive addition of design may turn it into an extremely confusing text that many clients won’t necessarily take a look at.
- Define your Goals
An e-signature is a representation of you and your business. Therefore, you should consider the purpose of your e-signature very carefully. You should decide whether you want to promote your products or services, share your portfolio or testimonials, or invite people to join your newsletter or webinar. Think about what message you want to convey and what action you want the audience to take.
- Don’t Make it Complicated.
If you are willing to make a promising connection with your viewers, you should keep your online signature as simple as possible. Using a flashy, long, or cluttered signature will distract your audience from your message.
- Use your Brand’s Colors and Font
One of the most important tips is to add colors and font in your e-signature that your brand can relate to. Add the colors and fonts of your brands to ignite a sense of harmony. It will also help in the easy recognition of your brand. For instance, lets say that you’re a donut brand with Blue and Yellow primary colors. In this hypothetical, you should try incorporating the colors that represent your brand name to create a powerful online signature.
Also try using a standard font and a consistent color for your e-signature. Its better that you test your e-signature on both light and dark background. While most documents that you sign will usually be white, you can neve be sure if you’ll have to sign a document with a darker background.
- Add more Personality to your Online Signature
Possibly the most important thing that you can remember about your electronic signature is that there’s no real limit to you showing off your creativity. You’re not limited to a single pen, or the fact that you have to consistently perform the signature. Instead, you can try adding your name, title, or anything that defines you or your brand.
Most individuals prefer authenticity from their brands. They don’t want to see something manufactured by men in suits in a board meeting, they want something with a more human element to it. So something with more colors and design flourishes can really make you stand out.
- It is Time for Testing
Once you have gotten your online signature created, your e-commerce journey doesn’t stop here! This is the most crucial part of your marketing strategy! Now, you have to thoroughly test and optimize how your signature works!
It’s the moment you have dreamt about to get the deserving value in the business community. For that, you want everything, including your signature, to be perfect. You want it to make such an impact that it’ll silence all other noises around you. For that, check how your e-signature appears across various email clients, browsers, and devices.
Make sure it is clear, functions well, and leaves a powerful positive impression on your audience!
Conclusion
To have a great brand personality is what everyone idealizes about. But to work on creating an impact in the business world is not everyone’s cup of tea. Business owners and marketers consider it an easy-peasy task, but it requires a solid strategy that will assist in marketing your business like never before!
To achieve recognition in the digital world and leave a perfect impression on the minds of your audience, you need to work on creating an online signature. By adding value to your e-signature, you can separate yourself from the intensely crowded business landscape.