Guys! What’s so special that gives hype to TikTok and makes it one of the fastest-growing social media platforms in the history of the social media? The answer is superbly simple – short videos and easy-to-use GUI (Graphical User Interface). In these days, TikTok accounts are gaining popularity in order to market new and existing products (also, services and professional help). So, here comes the need for the right tools that show stats, figures, data, and additional information in a single sheet.
Google Analytics tools play a vital role in practicing new strategies and techniques to keep your businesses and brands successful. These tools help you show information about your competitors, views, analytical data, and much more with a few clicks. However, you need to understand that a TikTok business account is required to use these TikTok Analytics tools.
Let’s meet one of the widely accepted TikTok Analytics tools that have changed the lives of thousands of TikTok Influencers. Here, I’m going to dig into the details about the top TikTok Analytics tools for 2014. But before that, let me explain how to switch your TikTok account into a business account.
Follow the following steps:
- Open your TikTok profile page.
- Click on “Settings and Privacy Tab” given at the top right corner with three lines.
- Now, click on the option of “Manage Account”.
- The “Account Control” option will begin there. Tap on “Switch to Business Account”.
Done! It’s time to move towards the details of TikTok Analytics tools. Here we go!
1.Shoplus-TikTok Analytics Tool:
Shoplus-TikTok Analytics Tool gives you robust reporting of TikTok analytics without any hustle and hassle. Its primary purpose is to help businesses and videos go viral with the help of product strategies and data that is analyzed from TikTok analytics. More interestingly, it’s a choice of Top TikTok Influencers who want to get insights to flourish their performance on TikTok.
The tool follows the best programming to spy on your competitors with the help of TikTok data analysis strategies and skills. In this way, you can optimize your own TikTok business accounts with the help of what others are doing to stand out from the crowd. Similarly, the “Viral Video” feature is another exciting service that gives a plus point to the Shoplus-TikTok Analytics Tool.
2.Hootsuite TikTok Analytics Tool:
Hootsuite TikTok analytics tool is on my second priority list because it offers you customizable graphs and reports to get details about your performance in one place. More importantly, its highly customizable nature and ability to generate multiple analytics reports simultaneously, along with the availability of different time frames, is remarkable.
So, Hootsuite is a fantastic TikTok analytics tool that makes the lives of TikTok marketers better than ever before. It adds extra value to your TikTok analysis skills after comparing various reels side by side. For example, you can compare an Instagram reel with a TikTok reel and find what’s missing in your reels and what improvements you need to make to get ranked on TikTok.
3.Built-in Tools of TikTok:
If you want to see your TikTok business account’s analytics without paying a single dime, check out TikTok’s built-in tools. Interestinly, these tools are 100% free. Here’s how you can check your TikTok account analytics on both, mobile and PC/laptop:
- Checking Analytics on Mobile:
First of all, go to your TikTok account page. Then, tap on the three dots icon given there. Now, tap on the option of Analytics. Here you go to your TikTok analytics tool.
- Checking Analytics on Computer:
Go to TikTok.com on your PC and log in to your account. Now, click on your profile photo. Then, a drop-down menu will appear from where you need to choose “Business Suite.” As a result, you’ll directly go to the TikTok analytics page.
Done!
4.Sprout Social:
You would have heard about Sprout Social before; it’s another fascinating TikTok Analytics tool on my list. The good thing is – it shows graphical reports just like Hootsuite.
However, it offers only a few customizable options to its users. Moreover, it is best to provide recommendations about which time is the right time to post your content. Still, these recommendations are not customizable.
5.Countik:
If you are wondering about a free and straightforward TikTok analytics tracker, Countik is the answer. Its attractive feature is that you can simply paste your TikTok handle in its search bar and see the magic of a magnifying glass there.
It’s a pretty reasonable tool in order to show you information about views, followers, average engagement rate, shares, comments, hashtags, and mentions. If you want to spy on your competitors, you can try using the Countik tool.
Final Verdict!
So, we have come to the end of our guide about the best TikTok Analytics tools for 2024. We have delved deeper into the details of the five best tools in our list, and we found that “Shoplus-TikTok Analytics Tool” is the perfect choice for TikTok influencers and marketers. Its features, like generating a list of relevant hashtags for your videos, the option of saving videos, music, and much more in one click, and its diverse nature for creators, sellers, and agencies, are mindblowing.
What’s your favorite TikTok analytics tool? Share your experience in the comments section.