72 sold reviews – In the realm of real estate, innovation has been a driving force for companies aiming to redefine traditional practices. One such trailblazer is 72Sold, a real estate consulting firm founded by Greg Hague in 2018. Hague, a second-generation real estate professional with a penchant for marketing, drew inspiration from an unexpected source: a news article about Apple’s groundbreaking marketing strategies.
The traditional real estate model involved listing a home, showing it one at a time, and lacked the excitement that marketing could bring. Hague’s eureka moment led him to develop a unique approach, a streamlined process allowing homeowners to sell their properties within 72 hours through an auction-like system.
The 72Sold process is meticulously structured. Homes are showcased on the first day, typically a Saturday; offers are accepted on Sunday only, and on Monday, agents present the best offers to sellers who then make a decision. This 72-hour timeframe not only benefits sellers by eliminating the hassles of multiple showings but also creates a competitive environment, driving up sale prices.
The company’s website draws in 20,000 people monthly, and it operates in 31 markets across the United States. What started as 12-15 sales a month has transformed into an impressive 12-15 sales a day, showcasing the success and demand for the innovative approach.
Key to 72Sold’s success is the marketing strategy borrowed from Apple. Hague recognized the importance of building demand and anticipation, traits lacking in traditional real estate practices. The company channels an audience of serious buyers, eliminating casual observers that traditional open houses attract. Day One is treated as an event rather than a mere showing, with appointments spaced 15 minutes apart to build excitement and validate the home’s popularity.
The competitive environment and marketing efforts have yielded results. According to company data in the Phoenix market, 72Sold homes had an average sale price 8.4% higher than the MLS average. The success is not only measured in numbers but in the positive experiences of both sellers and buyers.
To address the concerns of sellers hesitant to put their homes on the market due to a tight market, Hague incorporated a six-month component into the model. Through partnerships with investment companies, sellers can stay in their homes for up to six months or more if needed.
72 sold reviews – One success story comes from a Sun City couple, John and Kathie Lowry, who were impressed by 72Sold’s straightforward approach and the support received during the sale of their home. The couple appreciated the simplicity of the process, avoiding the usual motions of multiple showings and open houses. The result exceeded their expectations in terms of both ease and the final selling price.
Despite initial skepticism and doubters, Hague remains steadfast in his belief that the 72Sold model is making a positive impact on an industry in need of an overhaul. He emphasizes that the focus is not merely on the number of houses sold but on the experience that sellers and buyers have.
In conclusion, 72Sold’s innovative approach has not only redefined the real estate process but has also addressed common concerns in the market. By combining a time-sensitive auction-like system with strategic marketing, the company has not only increased sales but has provided a positive experience for both buyers and sellers. The success stories and the significant increase in sales speak volumes about the effectiveness of 72Sold’s revolutionary model in an industry that has long been in need of a positive change.