Want to know what a good advertisement for a flower shop should be?
We have prepared for you an interesting case of promotion of the Galbraith Florists flower shop – wedding florist specialists and flower delivery service in Saint John, New Brunswick.
This brand has been known in the market since 1960. Now it is a modern flower shop, whose products are in demand among the residents of the city and nearby settlements.
Initially, the brand tried to customize flower shop Ads on their own. After a while, in November 2022, the representatives of the company contacted Zwebra, the specialists of PPC advertising, who correctly set up the advertising campaign so Galbraith Florists took maximum from their investments.
How can I promote my flower shop?
For effective promotion in the field of floristry, we recommend:
- Optimize your website with SEO to improve its visibility in search engine results.
- Ensure your brand presence on social networks and achieve interaction with the target audience through targeted advertising.
- Create marketing campaigns via email to contact existing customers and promote special offers.
- Reach a wider audience using Google Ads – a pay-per-click (PPC) platform. The main benefits of PPC for florists include: increasing brand recognition, attracting targeted traffic to the website, the ability to focus on a specific audience, etc.
How We Achieved Remarkable Results Using Google Ads for a Local Florist
The big advantage of Galbraith Florists was that they already had a fairly loyal local audience. However, let us not forget about the big market leaders, with which local business is quite difficult to compete.
We at Zwebra love such tasks and have focused on improving the current advertising campaign, as well as increasing the number of leads among customers interested in wedding flower arrangements.
We started with our florist PPC in November 2022, and the first positive changes appeared just a few months later!
So, using Google Ads for flower shops as the main tool to achieve our goals, we at Zwebra managed to achieve truly impressive results:
- Increase in advertising traffic by +1.657%.
- +727% increase in transactions.
- +787% increase in revenue.
- Reduce price per click (price per click) by -59%.
PPC Strategy We Used for the Flower Shop
How have we been able to succeed so much?
We tell on flower shop advertisement example of our client, the Galbraith Florists company:
1. Ecommerce tracking setup
As we mentioned earlier, the client launched a basic advertising campaign, but it was not configured completely, as a result, e-commerce data was not tracked, and conversions were not added or tracked.
We fixed it, so in the first month of cooperation, we registered 55 targeted calls and 42 completed sales through a shopping cart on the site.
2. Google Search Ads Setup
Next, we set up search engine ads to increase brand awareness and attract new customers.
To do this, we launched several different types of search campaigns:
- local, focused on small cities;
- campaigns targeting people already familiar with the brand;
- campaigns targeting all those involved in the decor of weddings or other events.
3. Product Optimization and Shopping Campaigns Setup
We have created a trading campaign with beautiful content, demonstrating the brand products in a favorable light.
It included retargeting to help bring potential buyers back to the site.
Would you like to experience all the advantages of Google Ads for your flower shop?
Contact representatives of Zwebra: we guarantee a personalized approach that will reveal the full potential of your business and make it even more profitable!