Streaming platforms are present and are continuing to progress with the times. Reflect how you look at digital products and try to evaluate if you want to get into the streaming ecosystem or not. We believe that you should focus on conceptualization and evaluate what kind of risks you would need to assess.
The odds are in your favor. That’s for sure. Disney Plus was launched in 2019 and in a short enough timeframe, the platform has achieved 161.8 million subscribers. And Disney Plus is currently limited to around 65 countries.
In the coming years, as the platform expands, the numbers will exponentially grow as well. In this article, we will be taking a look at Disney Plus in detail – covering market overview and how you can move ahead with your own app development journey,
Let’s start.
Market Overview
App developers in NYC and other cities are ready to understand your project and with collaborative insights, creating a streaming platform will not be that difficult. We understand that is sounds overwhelming and it is difficult to gather all the resources, but over time, everything will make sense.
It all started in the late 90s when the idea that on-demand streaming started to emerge. Netflix initially started off as a DVD rental service and overtime, has expanded towards streaming movies and shows directly to digital devices.
The transition from DVD to digital streaming took place in 2007 and over the past decade, the concept has evolved far past that. Netflix, Apple TV+, Hulu, Amazon, and others are responsible are popular names now, and the original content that has been produced is noteworthy – leading to cultural repercussions.
Look at the memes and the cultural references around you. Stranger Things and The Boys are two examples. Looking at movies and shows on a digital platform has wider consequences and we should be ready to face it.
Creating the App: 4 Steps
Now, while we move towards the actual development process where you will have to deal with designers, strategists, engineers, and couple of other stakeholders – here is how your workflow journey should look like.
Here is what you should know.
Research and conceptualization
Validation matters. You might have an idea right now but before moving forward with it, do elaborative research. We are talking about audience research, asking the right questions, doing market surveys, and eventually coming to a clear-cut conclusion.
Before you communicate with a mobile game development company focused on streaming apps or a game development company for instance – you should have a blueprint ready where everything is detailed.
The company you collaborate with will look forward to working with your insights and would like to understand your vision in a better way. Remember that you know how the product should look like better than everyone else. Communicate your idea well.
UX/UI Design
Before moving towards the coding part, you would need a brand identity and a sense of design attached to it. Design is always communicative and depicts how your platform will look like. Do not underestimate how design will take place throughout the journey.
User experience is essential and stats show us that 65% of consumers do not refer to an app once again if the initial experience is not user-friendly enough. First impression matters here. Understand user personas, do appropriate level of user research, and eventually design the user interface.
Later on, there will always be iterations, no worries. As long as the idea resonates with your potential audience and the design is understandable to developers, you are ready to move towards the next phase.
Development
Now, while we look over the development phase where all technicalities will be involved – the tech stack you decide to include will define a lot of aspects. On the backend side, you will need a server that will be able to handle a huge audience and the content coming along.
Disney Plus relies on Amazon Web Services (AWS) for their database and it has proved to be successful. To make sure content is uploaded and streamed to devices according to plan, Disney+ uses a content delivery network (CDN) provided by Fastly. And on the frontend side, there is a combination of React, Redux, and GraphQL.
The details might sound too technical but trust us, once you are in the cycle, the workflow will start to make sense. You just need to have an overview idea. The company you partner up with will take care of the rest.
QA Testing and launch
Now, once you have the design and code ready, the product should go into a test phase where it is ensured that no bugs are present and all kinds of ideas are tested thoroughly. During quality assurance, matters such as functionality, performance, compatibility, and security are assessed.
Once feedback from the QA team is ready and all necessary changes or fixes are done, the launch phase should go as scheduled. During launch, you will have to deal with submitting the platform to App Store and Play Store. As soon as the app is approved, keep an eye out for reviews and that is about it.
Final Thoughts
This is it. Now, finalize how you will approach your own app. The right company will provide Android app development services, along with other approaches. You need to decide and create a plan yourself first though.