Marketing relies heavily on packaging, allowing brands to tell their story and leave an indelible mark on their clients. Research shows that shoppers decide whether to buy based solely on their packaging.
In terms of attracting clients and driving sales, this statistic highlights the impact packaging can have. Besides its visual appeal, the packaging helps to convey messages, create a sense of community, and establish trust in the brand.
It enhances brand recognition by standing out on the shelf and highlighting products’ benefits. Also, a good package adds value to the customer experience. Thus, more options exist for viral and social marketing.
Here are four reasons your brand can benefit from packaging suppliers.
Making an impact on the shelf
Your product is likely similar to thousands of others on the market. It all starts with a first impression. Customers will likely engage via online and in-store channels. So, packaging is the key to making your product stand out. As a result, you can make your products look good on the shelf.
You may need generic packaging to attract new clients. Since they often look boring and unoriginal, people tend to view them as bad-quality products. Protecting items is easier if you use custom packaging. With it, you can tell the brand story to clients, allowing you to stand out among your rivals. Creating brand awareness requires a strategically designed package.
It is just like having a billboard that you can carry with you on your package. You can convey meaningful details by highlighting your logo and using typography and graphics. Make your packaging appealing to your target market by letting your creativity run wild. It’s nice when people get so curious about your package that they get swept up.
Getting your message across
Packaging is a great way to reach your customers directly. It acts as a portable billboard for your brand. ‘Facing’ is the name given to the front of a package. Portable billboards are ideal for this situation.
Its purpose is to display your brand’s strengths and establish it as an industry leader. On the front, you should convey a short, impactful message. Make it easy to memorize and easy to comprehend.
You can include details about your product on the back of the packaging. Customers and your product have a dialogue through it. Consumer demands may lead to many details in the back, which means keeping it simple, short, and clear.
Your box manufacturer can convey several important messages on your packaging, such as;
- Price of the item
- How-to instructions
- Ingredients
- Warnings labels
- Regulations issued by the government
Enhancing Customer Service
In contrast to the time spent on the product’s design, it’s common for packaging to serve as a secondary concern. Customers today place a high value on packaging. Retail has seen a surge in e-commerce. Most clients will refer to reviews written about your products by other shoppers.
Customers should feel positive emotions when they unbox your product. Videos of people unboxing products on YouTube demonstrate their fascination with the packaging and the experience of handling them.
A branded and interesting package is more likely to encourage online shoppers to post images and videos. A product with gift-like packaging is more likely to be shared on social media by 60%. Therefore, you can increase sales of your products by tailoring your packaging designs.
Customers perceive quality from premium packaging. Also, inserting foam into your packaging increases a sense of luxury and protects your products. Packaging materials indirectly communicate your brand, message, and product quality to your customers.
Narrating the brand
With traditional marketing, we no longer say, ‘We have the best product, so it must be the best for you.’ Marketers are increasing their efforts to reach Gen Y and Z, whose roles are becoming more intricate. Your product is no longer enough to tell your customers it’s the best. You need to tell your customers;
- Why is your product the best?
- How was the product created?
- Why was it created?
- What is the place where the product was created?
The customer wants to know why? Storytelling is universally loved. It is crucial to engage your customers’ emotions and educate them. Be as simple and meaningful as possible when explaining how your brand works.
Packaging is a portable billboard that catches people’s eye. Brands need to cultivate authentic relationships with consumers to increase brand awareness. By designing your package for your customers, you speak directly to them. Make an online and offline impression with your packaging using copy, typography, and design elements.
Thus, brands may have difficulty showcasing their story, particularly in the digital age. You can enhance your brand story by personalizing your products with custom packaging. You can personalize your packaging and your product using thank you cards, stickers, and labels. This results in loyal customers and a positive brand narrative.