Texas Roadhouse News has emerged as the leading casual dining restaurant chain in the United States in 2025, surpassing Olive Garden, which held the top spot for seven years. The Louisville, Kentucky-based chain experienced a 14.7% increase in U.S. systemwide sales in 2024, reaching $5.5 billion, and opened 26 new locations, marking a 4.1% growth.
Record-Breaking Financial Performance
In 2024, Texas Roadhouse news revenue grew to nearly $5.4 billion, with average unit volumes exceeding $8 million for the first time in the company’s history. Same-store sales increased by 7.7% at company restaurants and 6.3% at domestic franchise restaurants. Weekly sales at company restaurants averaged $153,867, with $20,067 attributed to to-go sales, reflecting a 13% year-over-year increase in to-go occurrences.
Strategic Expansion and New Concepts
Texas Roadhouse is planning to open 30 new locations across its brands—Texas Roadhouse, Bubba’s 33, and Jaggers—in 2025. Notably, Jaggers, the company’s fast-casual concept, is set to open its first Texas location in Katy in March 2025. The 3,500-square-foot restaurant will feature a drive-thru and offer a menu of burgers, sandwiches, salads, and shakes.
Menu Innovations and Value Offerings
To enhance customer experience and value, Texas Roadhouse introduced several new offerings in 2025:
- All-Day $5 Beverages: Select locations now offer all-day $5 drinks, including 10 oz Original Margaritas, 16 oz beers, and Long Island Iced Teas.Eat This Not That
- Hand-Crafted Mocktails: In response to growing demand for non-alcoholic options, the chain introduced $5 mocktails like Strawberry Cucumber Fizz, Sparkling Berry Bliss, and Tropical Breeze.Eat This Not That
- Early Dining Specials: Promotions such as Wild West Wednesdays offer an 8-ounce sirloin steak and two sides at a discounted price during early dining hours.
Addressing Challenges and Legal Matters
Despite its success, Texas Roadhouse faced a 2.9% decrease in business in early 2025, attributed to factors like severe winter weather and seasonal illnesses.
Additionally, the company is under investigation for a proposed class action lawsuit alleging misleading menu descriptions. The lawsuit claims that certain menu items may not accurately reflect their ingredients or preparation methods, potentially violating consumer trust and federal regulations.
Looking Ahead
Texas Roadhouse is scheduled to announce its first-quarter 2025 financial results on May 8, 2025. The company continues to focus on expansion, menu innovation, and maintaining value for customers, aiming to solidify its position as the nation’s top casual dining chain.
