It is difficult to imagine a modern business world without the use of special software. Lots of vital processes have long been automated using CRM systems. In this article, we examined in detail the features of this software and compiled a rating of the top 5 best CRM solutions.
Benefits of Using CRM Systems Free
The most obvious application of a free CRM software program is related to organizing and managing relationships with customers. Therefore, the advantages of a CRM system are manifested in increased sales indicators, namely, sales volume increases, their efficiency enlarges, and the cost of attracting customers decreases. Thus, among the advantages of using such software, the following aspects are highlighted:
- data protection and safety: by using CRM tools, you can organize centralized control of access to customer data and ensure its safety;
- streamlining business processes: free CRMs assist businessmen in combining all processes of interaction with clients into a single system, so the inputs and outputs of processes become available for different processes, which significantly simplifies the management of contracts, projects, events, products, and the like;
- reduction of customer outflow: through the use of a CRM system, staff have access to all details of interaction with the client, which greatly improves the quality and efficiency of servicing consumer requests;
- determining the value of each client allows the business to determine and plan the resource requirements for working with a particular client;
- increasing the impact of marketing activities: CRM for small Business store all information about the client and the history of interaction, then marketing campaigns become more client-oriented, so the company has the opportunity to organize marketing activities aimed at each specific client;
- increasing the speed of decision making: by combining disparate customer data, the process of data processing and analysis is accelerated;
- improving management culture: process automation reduces the dependence of tasks on the subjective actions of each employee;
- elimination of duplication of tasks: CRM systems can be integrated with other activity management systems, which eliminates the double work of transferring and processing data;
- reduction of paper document flow: by automating the process of interaction with the client, all documents can be converted into electronic formж
- increasing the reliability of reports: systematization of information increases the reliability of reports and the accuracy of sales forecasts;
- increasing the efficiency of using working time: CRM systems allow you to automatically track essential events related to company customers and issue notifications.
More than that, free online CRM systems allow entrepreneurs to set a priority for attracting resources depending on the value of the particular client. Due to this program, customer relations managers can see the entire history of contacts and more quickly respond to requests and make decisions on them. These systems set uniform rules for work and interaction with clients. There is no need for staff to search for this information in disparate sources.
Bitrix24
The system presented in the top ranks first in various ratings. The thing is that Bitrix24 has everything you need to work on various projects, manage personnel, create documents and solve other important problems. Such an abundance of functions can confuse even the most experienced user. Accordingly, when registering, the CRM program offers you to independently select the necessary functionality. The advantages include the following aspects:
- a sales generator, which is designed for repeat transactions;
- a large selection of tariffs;
- chats between employees;
- data exchange with 1C;
- AI scoring for analyzing transaction outcome data;
- customer ratings for better processing of applications;
- end-to-end analytics;
- sales tools through instant messengers and social networks and all that jazz.
What matters here is that for easier navigation in the system, the developers have provided a separate work field. Everything in it is sorted into folders. In particular, you can find “Tasks”, “Calendar”, “Live Feed”, “Chat and Calls”, “Time and Reports” and much more.
Brizo
This CRM has full-fledged management accounting. Thanks to the close integration of CRM functions with the management accounting service, entrepreneurs get expanded functionality for assessing business performance by profit rather than by turnover. The CRM platform is characterized by the presence of financial and management accounting. Here, you will find test access with full functionality for two weeks.
It is noteworthy that the program has a well thought out UX design. Simply put, the interface is friendly to new users and intuitive. The work area looks laconic. However, in a couple of clicks, you can add various additional modules, expand it, and customize it for yourself. Among the obvious advantages of the system are:
- visual control over all company finances;
- the presence of a function for automatically generating an invoice with a seal and all the details of the parties;
- combining the history of dialogues with customers from different channels into one.
The modern software program makes it possible to maintain financial and management accounting for a business, such as: payment calendar and cash gap planner. Nevertheless, it is impossible to create email newsletters. Besides, the system has reduced functionality of the mobile application compared to the desktop version.
AmoCRM
This program has a consistent design and high speed. There are no unnecessary buttons or pages. The software works great even from a tablet. All navigation within the system fits into 8 icons. As for the capabilities, the entire logic of the software is built around increasing sales and conversion. The system automatically creates transactions based on requests via mail, website, telephony and instant messengers. It is perfect for b2b business. It is worth noting the lack of a built-in call tracking system and the need to connect to external services.
RetailCRM
This specialized CRM system for online stores does an excellent job of automating the workflows that lie behind the storefront, that is from order processing to outbound marketing and sales increase tools. This is a solution for eCommerce and retail that helps manage orders, clients and all communications in a single window. The system assists businessmen in launching a built-in Loyalty Program and engaging in CRM marketing to retain and return customers.
There are more than 100 ready-made modules for integration with third-party services, such as delivery services, telephony, payment systems, instant messengers, marketplaces, and all that jazz. So, if you are just starting a business and are not sure that your online store will be able to generate a sufficiently large number of orders, then you can use the free version.
Zoho CRM
This program gives the client the opportunity to work with sales. The system automatically takes over the automation of work processes. Zoho CRM constitutes a Saas solution. Simply put, the program operates only through a web browser, and no programs are installed on the user’s computer. The software also helps to track all opportunities, actions taken with each client and take care of long-term relationships with buyers.
Bottom Line
It’s no secret that the main goal of business is to make money. This is possible if things are in order, there are no mistakes in working with clients and in assessing numbers. Nevertheless, it is almost impossible to achieve this manually. CRM helps automate communication with clients. Consequently, the use of CRM also leads to increased profits. Bitrix24 is one of the most effective CRM programs. It is characterized by many positive user reviews and convenient functionality.