Have you heard a lot about AI-generated content recently? While you might not think this is a big deal and not something you should be concerned about, you must pay attention if you have a website. You need to know where you stand with AI-generated content when it comes to Google. This guide is going to get you better acquainted with the topic so that you know the important details.
What Exactly is AI-Generated Content?
First, it is pivotal to under what AI-generated content is. Namely, this is any type of content that is created by a machine. Thus, this can be blog posts or product descriptions. There are AI content tools available on the internet. You input what you want the content to be about and keywords to consider. Then, it is generated for you and the idea is that you can use it for your website.
When website owners hear this, they think it sounds fantastic. After all, you can spend hours creating content and optimising it for Google. So, is this all of your problems solved? Well, the jury is out on this one. There are some people that rave about this innovation and how it saves them time and energy. What’s more, it can inspire new ideas. Then, there are people that totally reject AI-generated content and think that it is bad for their site.
Is Google Against AI-Generated Content?
To settle the debate, the best thing is to consider what Google thinks about AI-generated content. After all, you want to be in Google’s good books to rank highly in search results. Well, the search engine believes that AI can be useful for creating content to generate ideas. But, there is still the focus on high-quality, authoritative content. In other words, Google wants you to create content that is focused on people and giving them information that is useful and interesting. The concentration should not even be on ranking highly. This will come naturally with people-focused content.
Generally, if you want to avoid the pitfalls of AI-generated content, it is best to stay away from these tools. If you struggle to create quality content, hire experts in SEO to help you. SEO agencies have teams of people that know how to research and create high-quality content. This is going to benefit users and your Google rankings. Here are some of the dangerous of AI content you need to be aware of.
Concerns Over Plagiarism
Something you must avoid at all costs with new content is plagiarism. Know that Google will penalise you if you copy other writers and their work. It can lead to issues with ranking, and you can be wasting your time. Know that search engines take this very seriously, and you will get less organic traffic. Do not forget that your website visitors are also affected by plagiarism. Low-quality content is not what they wish for and does not represent your business well.
So, how does plagiarism relate to AI-generated content? Well, there is a danger in how machines create it. Tools are going to pull information already on the internet to create what you are looking for. As a result, there is a risk that it will plagiarise another website in the process, negatively affecting your ranking.
Lack of Uniqueness
Sometimes AI tools will be able to avoid plagiarism in the content they create. But, this does not mean they are the best for creating new web pages and blog posts. You have to remember that uniqueness is valued by Google. They want to see fresh information to users and new takes on topics. Not a regurgitation of what is already on the internet. You are missing out on an opportunity to create individual, engaging content that is authoritative in your industry.
Therefore, realise that AI tools use information that is already out there. They cannot carry out new research and create something brand new. As a result, this is what you are putting on your website. Something that is reworded and basic. Instead, this is why you should write the content yourself or hire experts that do it for you. Then, this content can generate user interest and even backlinks for other sites. This boosts your Google ranking more than unoriginal content.
An Inconsistent Style
Something you want to create on your website is consistency and a unique voice. This is not an element that Google will really notice. But, your readers will, and this data can inform Google of your website’s greatness. For example, if people are always leaving your website quickly, this is not a good sign. Plus, you are not securing any sales. One reason this might be happening is because you have an inconsistent style.
This is something that AI content can cause. It is putting together content for you without any idea what your website is like. You might like a sophisticated and elaborate style representing your brand. Then, the AI content tools generate something basic and boring. So, an inconsistent style will drive away customers that are looking for useful information and a business they can trust.